Naming the genre

I have decided to produce an indie pop magazine.

Indie pop is a new genre of music of alternative pop music which had originated from the United Kingdom, early 1980's. Although 'Indie' is a term for independent music and record labels, naming the genre came from the release of NME's C86 tape in 1986 which featured new bands licenced from independent labels.

Unlike the indie rock genre, indie pop is more melodic and less chaotic. Current Indie pop artists include:
Florence and the Machine, Hellogoodbye, Kate Nash and The Ting Tings.


The style of the people in this genre is bold, quirky and effortless. The idea behind 'indie' is to be independent and to look different than others although as a whole it is a label and therefore contradicts to idea of being 'independent'.